“Immune Boosting” in the time of COVID: selling immunity on Instagram

Caulfield, Timothy

“Immune Boosting” in the time of COVID: selling immunity on Instagram

Posted on 2020-09-04 - 04:09

Abstract “Immune boosting” is a trending topic during the COVID-19 pandemic. The concept of “immune boosting” is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promoted “immune boosting” as beneficial, nearly all involved commercial interests, and many used scientific and medical rhetoric in their messaging.

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Wagner, Darren N.; Marcon, Alessandro R.; Caulfield, Timothy (2020). “Immune Boosting” in the time of COVID: selling immunity on Instagram. figshare. Collection. https://doi.org/10.6084/m9.figshare.c.5112440.v1

https://doi.org/10.6084/m9.figshare.c.5112440.v1

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