Springer Nature
Stage_1_Registered_Report_Feuerriegel_protocol.pdf (1.54 MB)

Negativity drives online news consumption [ Registered Report Stage 1 Protocol]

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journal contribution
posted on 2022-04-26, 15:30 authored by Stefan Feuerriegel, Claire Robertson, Nicolas Pröllochs, Kaoru Schwarzenegger, Philip Pärnamets, Jay J. Van Bavel


Online media is important for society in informing and shaping opinions, hence raising the question of what drives online news consumption. Here, we analyze the effect of negative words on news consumption using a massive online dataset of viral news stories. Specifically, we conducted preliminary analyses using a large-scale, series of randomized controlled trials in the field (N = 22,743). Our final dataset will comprise ∼105,000 different variations of news stories from Upworthy.com–one of the fastest growing websites of all time–that generated ∼8 million clicks across more than 530 million overall impressions. As such, this dataset allows a unique opportunity to test the causal impact of negative and emotional language on consumption with millions of news readers. An analysis with preliminary data reveals that negative words in news increase consumption rates. Our results contribute to a better understanding of why users engage with online media. 


Stage 1 Registered Report Protocol

Stage 1 Registered Report Supplementary Information


John Templeton Foundation Grant #61378


Date of in-principle acceptance